wine brand sales & marketing collaboration
Wine Educational Content Creation Expert
Creation of educational content assets for marketing & sales teams to leverage in marketing campaigns or internal staff training.
custom staff training courses
Napa Valley Guest Experience Mastery
Focus: Creating memorable, elevated experiences for high-expectation guests
Highlights:
- Understanding luxury service psychology
- Personalizing tastings for repeat visits and memberships
- Managing high-spend clientele with grace
Creating a High-Performing Tasting Room Team
Focus: Leadership and culture development for tasting room managers
Highlights:
- Coaching for consistent service and sales
- Metrics that matter: what to track and why
- Motivating staff in a seasonal, high-pressure industry
Elevated Tasting Room Sales Techniques
Focus: Conversion-focused strategies for tastings, tours, and wine clubs
Highlights:
- Reading guest signals and buying behavior
- Selling without being “salesy”- storytelling techniques
- Club sign-up techniques that work The Hospitality Edge
The Art of the Pour: Tasting Room Etiquette & Technique
Focus: Wine service best practices with finesse
Highlights:
- Professional pouring, opening, and presenting
- When and how to offer second tastes
- Handling wine service like fine dinin
Hospitality Communication & Guest Psychology
Focus: Training staff in soft skills that increase comfort, trust, and buying
Highlights:
- Reading the room: guest types & emotional intelligence
- Effective storytelling under pressure
- Conflict de-escalation and tricky guest situations